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Real audit: 6 of 6 AI tools recommended a resort. On a booking question, 1 of 6 named it. See why
Sample questions

See the questions AI will be asked about you

Buyers describe what they want to ChatGPT, Gemini, Perplexity and Google, and those tools answer with a short list of names.

Describe your business below and we will show the questions a measurement of your business would ask.

Nothing is measured yet, and we never visit the website you enter.

Illustrative questions for a fictional inn in the fictional harbor town of Portmarrow, one in each buyer voice. Researcher: best inns in Portmarrow. Evaluator: Portmarrow inns with a private dock. Buyer: book a room in Portmarrow this weekend. Defender: do Portmarrow hotels charge resort fees? Advocate: what else does a harbor inn offer? A brand question that names the inn is recorded and kept out of the score. At least 50 unbranded questions per buyer type.
Example questions for a fictional inn, one per buyer voice.
Step one

Tell us about the business

Any kind of business works: a hotel, a law firm, a restaurant, a clinic, an online store.

Use your own words. The questions are built from them.

Step 1
You describe it

Your kind of business, your customers, your rivals.

Step 2
We write the questions

Worded the way a buyer types them.

Step 3
An audit asks them

On each major AI tool, three times each.

Add a website after a comma if you know it.
The same description always gives the same questions.
Step two

The questions, by type

Fill in the form above to see the questions. Each one is written the way a buyer types it, and none of them names your business.

The sample questions fall into five groups, and none of them names the business. 1, your kind of business in your market. 2, a specific offering. 3, each type of customer you named. 4, weighing a competitor. 5, working out how to choose.
The five kinds of question. Your list appears below, grouped the same way.
Reported, never scored

Questions that name your business

These questions check what AI tools know about you:

  • What you are and what you offer
  • Where you operate and who you serve
  • How buying works, and what others say

They are built across ten kinds of fact, two or more questions each.

Names you: reported only

Example: "Does Harbor Light Inn have a private dock?"

Names no business: scored

Example: "quiet hotel near the harbor with a private dock"

Reported, never scored

A question that names you is easy to appear in, so counting it would raise your score without telling you anything new.

We report these answers on their own, as brand recognition, and keep them out of every score.

Ask us to measure these questions for your business

  • Fill in the form to see these questions.
Unbranded questions never name your business and build the score: does AI put you forward unasked? Brand questions name your business, are each tied to a row of your fact block, and are recorded, never scored: does AI know your business?
Two sets of questions, two different answers.

Measure these questions on every major AI tool

An audit asks each question on ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Microsoft Copilot, three times each.

It shows where you appear, where a competitor appears instead, and what to fix first.