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Real audit: 6 of 6 AI tools recommended a resort. On a booking question, 1 of 6 named it. See why
The audit What you receive
What you receive

What you receive

Short documents built around what you told us at intake: your buyers, what sets you apart, your competitors and your goals.

The full depth sits in a data room beside them, never cut.

Six documents: a summary of at most 1,500 words with the first five actions; an assessment of at most 6,500 words with every finding and its evidence; an action plan in four coded tiers; a content strategy with a 90-day calendar; what AI knows, fact by fact; and a presentation for leadership. Beside them, the data room. Example figures: 1,260 answers saved, 420 scored pairs, a Visibility Stack Score of 46.
The documents you read, and the data room behind them. Example figures.
The documents

Short documents, and the full depth beside them

Six documents to read, and a data room that holds everything behind them.

Six documents: the Summary, at most 1,500 words; the Assessment, at most 6,500 words; the Implementation Plan and Action Checklist; the Content Strategy with a 90-day calendar; What AI knows about your business, fact by fact; and a presentation for your leadership. Beside them, the data room holds every answer, every capture, the full technical register and the competitor comparison.
The documents you read, and the data room that holds everything behind them.

Summary

At most 1,500 words. What you told us, the answer for each, why it is happening, and the first five actions.

It also sets the numbers a retest would measure at 30, 60 and 90 days, and says how we measured. Retests are quoted separately.

Assessment

The evidence, organized by your ideal customer, differentiators, competitors, goals and markets. At most 6,500 words.

It covers what AI believes and reads about you, and what it costs to leave things as they are.

Implementation Plan and Action Checklist

Every action in four tiers. Each card names its action code, the finding it fixes, the owner, the effort and who controls the surface.

It also names the number it moves and the success criterion. The checklist puts the same actions on a page your team can work from.

Content Strategy

The questions you lose, the sources AI reads in your market, and the pages to build or rewrite, with the passage to publish.

Then the listings to fix, the channels to use, and a 90-day calendar tied to action codes.

What AI knows about your business

Fact by fact: what AI states about you against what is true, where two platforms disagree, and where AI and your site disagree.

The true facts your site never states come first.

The presentation and the data room

A presentation for your leadership in three result words: mentioned, cited and recommended. Branded and unbranded questions are reported separately.

The data room holds every answer, every capture, the full technical register and the competitor comparison.

Finding codes

One finding, one code, in every document

A finding is stated once, with a code the other documents use.

The finding
Stated once

With a code and the evidence behind it.

The action
Tied to the code

Every action names the finding it fixes.

The owner
Who can do it

The owner, the effort and who controls the surface.

The measure
What it moves

The number it moves and the success criterion.

Illustrative action plan for the fictional Harbor Light Inn, in order. R1 correct the year opened on two listings, a quick win the property controls. R2 let AI crawlers through at the CDN edge, a quick win for the web vendor. R3 state the private dock in page text, a quick win. R4 publish one capacity for the event lawn, a structural fix. R5 mark up rooms, rates and location, a structural fix for the web vendor. R6 earn a place in the cited harbor guide, a strategic build that is earned, not owned.
Example: each action carries its code, tier and owner.
Illustrative data for the fictional Harbor Light Inn. Private dock: Gemini said there is no dock in 2 of 3 tries, stated wrong. Rooms: ChatGPT said 38 in 3 of 3, correct. Opened 1998: Copilot said 2005 in 2 of 3, stated wrong. Dogs welcome: one tool said pet friendly and another said no pets, the tools disagree. Wedding license: no AI tool mentions it, not stated. Each wrong fact is traced to the page that started it.
Example: What AI knows, fact by fact.
The numbers

The scores, the funnel and the registers

Scores

The Visibility Stack Score

Out of 100, with its four layers and the band each falls in.

Results

Mentioned, cited, recommended

How often AI mentioned you, cited your site and recommended you, each counted on its own. Every recommendation is a mention; a citation can lack your name.

Competitors

Who was named in your place

Each competitor's results on the same questions, and the sources that put them there.

Action register

Every action, coded

Each action tied to the finding it fixes and to who can carry it out.

Example, illustrative data for the fictional Harbor Light Inn: Visibility Stack Score 46 out of 100, in the Structured band. Layer 1, site foundation, 64. Layer 2, answer quality, 44. Layer 3, off-site, 40. Layer 4, AI visibility, 31.
Example with illustrative data for a fictional inn. The examples page shows it with its funnel and findings.
Sample funnel for the fictional Harbor Light Inn, illustrative data: of 420 question and platform pairs, mentioned in 130, recommended in 58, and its own site cited in 41.
Example with illustrative data: the three results, each counted on its own.

The five bands

Every score, layer and component sits on the same ladder, in twenty-point steps.

Invisible0 to 19
Reactive20 to 39
Structured40 to 59
Integrated60 to 79
Optimized80 to 100
Illustrative data for the fictional Harbor Light Inn, 60 unbranded questions on each of seven AI tools. Mentioned, cited, recommended: ChatGPT 24, 6, 12; Claude 15, 2, 6; Perplexity 22, 11, 9; Gemini 18, 6, 8; Google AI Overviews 17, 8, 7; Google AI Mode 19, 7, 9; Microsoft Copilot 15, 1, 7. All seven, of 420 pairs: 130, 41, 58.
Example: the results on each of the seven AI tools.
Illustrative data with fictional names. Of 420 question and AI tool pairs, Quayside Hotel was mentioned in 160, Harbor Light Inn in 130, Seaglass Suites in 104 and Marrow Point Lodge in 88. Questions a rival wins: inn with a private dock in Portmarrow, a rival on 3 of 7 AI tools and the inn on 0; quiet harbor inn for a weekend, a rival on 5 of 7 and the inn on 1.
Example: who was named in your place.

Find out where you stand in AI answers, and what to fix first.

We can help you identify the gaps and put them in order, starting with the ones your team controls.